In 2014, we worked with Fred & Farid to launch their greeting card that celebrates the Chinese New Year. For the year of the horse, we joined forces in creating a whimsical horse greeting card featuring a traditional Chinese design with a kick.
Separated assets for an optimized design
The .gif card Fred & Farid designed was far too heavy to be used for communication purposes, and could not be easily sent by Wechat or other messaging applications. This could be detrimental, as the card would be lambasted by people attempting to share it since it would be too heavy.
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